Privacy Policy

1. Purpose of This Policy

We respect your privacy and are committed to protecting the personal data you share with us when you visit www.meer‑clothings.com (the “Site”) or purchase our products. This Privacy Policy explains what information we collect, how we use it, the legal bases for processing, and the choices you have.

2. Information We Collect

Category Examples Collected When…
Identity Data Full name, gender, date of birth you register an account or participate in promotions
Contact Data Billing & shipping address, email address, phone/WhatsApp number you place an order or contact customer support
Transaction Data Order history, payment method, delivery status you complete a purchase
Technical/Data Logs IP address, browser type, device ID, referring URL, pages viewed, session duration you browse the Site (via cookies & similar tech)
Marketing Preferences Newsletter opt‑in, SMS consent you subscribe or update preferences
User‑Generated Content Product reviews, photos, social media tags you submit content through our channels

Children’s Privacy: We do not knowingly collect data from anyone under 18 years. If you believe a minor has provided personal data, contact privacy@meer‑clothings.com for prompt deletion.

3. How & Why We Use Your Information

Purpose Legal Basis (Pakistani Law / GDPR)*
Process & deliver orders; manage returns Contractual necessity
Send service emails/SMS (order confirmations, delivery updates) Contractual necessity
Respond to queries & provide customer support Legitimate interest
Personalise the Site (saved carts, recommended products) Legitimate interest / Consent (for cookies)
Marketing & promotional messages (email, SMS, push) Consent; you may opt‑out at any time
Detect, investigate & prevent fraud or abuse Legitimate interest / Legal obligation
Analytics to improve products, UX & performance Legitimate interest
Compliance with tax, accounting & consumer laws Legal obligation

* If you ship outside Pakistan, we rely on GDPR Article 6 where applicable.

4. Cookies & Similar Technologies

We use first‑party and third‑party cookies, pixels, and local storage to:

  • keep you signed in

  • remember cart items

  • analyse traffic via Google Analytics / Meta Pixel / TikTok Pixel

  • deliver personalised ads

You can manage or disable cookies in your browser settings. Disabling certain cookies may impact Site functionality.

5. Sharing Your Data

We never sell your personal data. We only share it with trusted partners who meet strict data‑protection standards:

Recipient Purpose
Payment gateways (e.g., Stripe, PayFast, EasyPaisa) secure payment processing
Courier services (e.g., Leopards, TCS) order fulfilment
Email/SMS platforms (e.g., Klaviyo, Mailchimp, Twilio) transactional & marketing communications
Analytics/Ad partners (e.g., Google, Meta) performance measurement & retargeting
Professional advisers accounting, legal, compliance
Government or law‑enforcement agencies when required by law or valid court order

All third parties are bound by confidentiality and only process data on our instructions.

6. International Data Transfers

Our servers and some service providers are located outside Pakistan. Whenever we transfer your data abroad, we ensure comparable protection via:

  • Standard Contractual Clauses (SCCs) under GDPR, or

  • Other legally recognised transfer mechanisms.

7. Data Security

We implement industry‑standard safeguards, including:

  • TLS 1.2/1.3 encryption across the Site

  • PCI‑DSS–compliant payment processing

  • Firewalls and intrusion‑detection systems

  • Role‑based access controls and staff training

Despite our efforts, no system is 100% secure, so we cannot guarantee absolute security.

8. Data Retention

  • Customer accounts & orders: kept 7 years to satisfy tax & warranty obligations.

  • Marketing data: kept until you withdraw consent or after 2 years of inactivity.

  • Analytics cookies: typical lifespan 26 months (Google Analytics default) unless you delete them earlier.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

Right What it Means
Access Request a copy of personal data we hold
Rectification Correct inaccurate or incomplete data
Erasure Delete data (“right to be forgotten”) when no longer necessary
Restriction Limit processing under certain circumstances
Data Portability Receive data in a structured, machine‑readable format
Object/Opt‑Out Stop direct marketing at any time
Lodge Complaint Contact Pakistan’s National Commission for Personal Data Protection (once enacted) or relevant EU regulator

Send any request to privacy@meer‑clothings.com. We respond within 30 days.

10. Third‑Party Links

Our Site may contain links to external websites. Meer‑Clothings is not responsible for their content, security, or privacy practices. Review their policies before sharing any data.

11. Changes to This Privacy Policy

We may update this Policy to reflect changes in our practices or legal obligations. When we do, we’ll post the revised version with a new “Last updated” date and, if changes are significant, notify you via email or a Site banner.